You’re likely focused on creating great content for your website and figuring out how to convert website traffic into leads, into clients.
But one aspect of your website you likely haven’t thought much about is how to make it press-friendly!
My guest today is Meghan Ely from OFD Consulting, who is here to give us some tips and tricks on how to use your website as a PR tool.
Listen to Episode #4
In this episode, you’ll learn:
- Why it’s important to make your site press-friendly in the first place
- How to create an online newsroom and whether you need a press page on your website
- The branding assets you’ll want to include in your online newsroom
- What some of the biggest mistakes are that business owners make on their websites when it comes to being press friendly
- How to keep all of your website press efforts organized and up-to-date
OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. She is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com.
Meghan represents clients globally and has earned them coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, the Knot, Martha Stewart Weddings, the Travel Channel, HGTV, Brit & Co and Refinery 29, among others.
Meghan has served on the national board of WIPA and is a long-time member of the NACE conference education committee. She is also an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry.
Resources & Links
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