Travel advisory is a relationship business, and the visual materials you put in front of potential clients are part of how that relationship starts. A destination guide that looks polished and considered, a social post that feels like it came from a professional rather than someone who grabbed a template at the last minute, a welcome packet that matches the quality of the trip you’re about to plan — these things build confidence before a client has experienced anything you’ve actually delivered.
The Brand Kit in Canva Pro is what makes producing those materials consistently practical. Without it, every new design involves a series of small decisions — which blue was that again, which font did I use on the last guide, is this the right version of my logo — that individually feel minor but collectively slow you down and introduce inconsistency. With it, your colours, fonts, and logo are set once and available automatically across every design you create.
This post walks you through how to set up your Canva Brand Kit as a travel advisor — from a minimum viable starting point through to a fully built-out setup that includes brand templates.
The Brand Kit is a Canva Pro feature. If you haven’t tried it yet, you can start a free 30-day trial here — this works even if you already have a Canva account, it just upgrades your existing plan, and you won’t lose any of your designs.
At a Glance: A Canva Brand Kit helps travel advisors keep their logos, brand colours, fonts, and visual style organized in one place so their marketing and client-facing materials stay consistent. It’s especially useful for creating itinerary documents, destination guides, social media graphics, travel quotes, email graphics, lead magnets, and promotional materials without having to rebuild your branding from scratch each time.
In This Post:
- What the Brand Kit actually does
- Before you set anything up
- Good: your minimum viable Brand Kit
- Better: a solid working Brand Kit
- Best: a complete Brand Kit
- Canva Brand Kit checklist for travel advisors
- Frequently asked questions
What the Brand Kit actually does
The Brand Kit lives in your Canva account under the Brand tab in the left-hand navigation. It’s where you store your logo, your colour palette, your fonts, and your brand imagery — and once it’s set up, those elements are accessible directly from inside any design you’re working on without having to go looking for them.
In practical terms, that means opening a new destination guide template and having your exact brand colours available in one click, your logo ready to drop in without hunting through your uploads, and your fonts already assigned so the typography is consistent from the first element you place.
It also means that when you hand a design off to a VA or a team member, the Brand Kit keeps your brand consistent even when you’re not the one making the decisions.
If you want a step-by-step walkthrough of the mechanics, I have a full tutorial on how to set up your Brand Kit in Canva that covers every field.
The Brand Kit is a Canva Pro feature — if you’re not yet on Pro, you can start a free 30-day trial. This works even if you already have a Canva account; it just upgrades your existing plan, and you won’t lose any of your designs.
Before you set anything up
If you already have an established brand
If you already have an established brand — a logo you’re happy with, a defined colour palette, fonts you use consistently — this section is straightforward. Gather your brand assets before you open the Brand Kit: your logo files in PNG format with transparent backgrounds if possible, your hex codes, and the names of the fonts you use. That’s what you’ll be entering. Skip ahead to the good/better/best tiers below and treat them as a checklist for what to add and in what order.
If you’re still working out your brand identity
If you’re still working out what your brand should look and feel like, it’s worth spending time on those decisions before you set up the Brand Kit — because encoding the wrong colours or fonts just makes the wrong choices easier to apply consistently. The answers to these questions will directly shape what you put in each field:
Who is your ideal client, and what does travel mean to them?
A luxury client booking a private villa in Tuscany has different expectations than a family looking for a stress-free all-inclusive — and the visual language that resonates with each is meaningfully different. Your colour palette and overall aesthetic should feel native to the world your ideal client already lives in.
What’s the feeling you want someone to have when they encounter your brand?
Aspirational and polished? Warm and approachable? Adventurous and bold? The answer to this question is essentially a brief for your font choices — a serif with editorial weight communicates something different than a clean, friendly sans-serif, and that difference matters before a single word is read.
What’s your personality as an advisor — and does your brand reflect it?
Travel advisory is a relationship business. Clients are choosing you as much as they’re choosing the trips you design, which means your brand should feel like an extension of who you actually are. A naturally warm, conversational advisor whose brand looks cool and corporate is going to create a disconnect the moment a client gets on a call with them. Think about the words people use to describe you, the tone you naturally bring to client conversations, and whether your visual brand would make sense to someone who already knows you.
Do you specialize in specific destinations or trip types?
If your work centres on a particular part of the world or a specific kind of travel experience, your colour palette and brand imagery can draw from that world deliberately, which creates a stronger sense of coherence between what you sell and how your brand looks.
Are you building your own brand entirely, or do you work within a host agency or consortium that has existing brand guidelines?
If the latter, those guidelines are your starting point — your Brand Kit setup will be about encoding those standards accurately rather than making independent brand decisions.
Some illustrative scenarios to spark ideas
To make this more concrete, here are a few purely illustrative scenarios — not prescriptions, just examples of how different answers to those questions might translate into a visual direction. A brand designer would be the right person to help you develop this properly if you want expert guidance, but these might help spark some thinking:
- A luxury travel advisor with a calm, refined personality who specializes in bespoke European itineraries might explore a palette built around deep navy, warm ivory, and a gold accent — colours that feel elevated without being flashy. A font pairing like Cormorant Garamond for headings and Lato for body text would reinforce that tone: editorial and considered, but highly readable.
- A family travel specialist who is warm, energetic, and known for taking the stress out of holiday planning might look at something more approachable and optimistic — a medium teal, a warm coral, and a soft cream. A pairing like Nunito for headings and Source Sans Pro for body text would feel friendly and clear without tipping into juvenile.
- An adventure travel advisor with a bold, direct personality who focuses on off-the-beaten-path experiences might gravitate toward an earthy palette — deep forest green, burnt sienna, and a warm off-white — with something like Montserrat Bold for headings and Open Sans for body: confident and clean.
Your brand might sit somewhere between these directions, somewhere completely different, or land in a place that only makes sense once you start putting things together visually — which is exactly what the brand board exercise is designed to help with. I walk through how to use Canva’s brand board templates to explore font and colour combinations in my tutorial on how to use Canva brand board templates to choose your fonts and colours — worth working through before you move into the setup steps below.
Good: your minimum viable Brand Kit
If you’re new to Canva Pro or you’ve had it for a while but never properly set up your Brand Kit, this is where to start. A minimum viable Brand Kit won’t cover every scenario, but it will bring an immediate improvement to your consistency and eliminate the most common sources of brand drift.
At this stage, aim to get three things into your Brand Kit: your logo, your primary colour palette, and your font pairing.
Logo
Upload your logo in the highest quality version you have — ideally a PNG with a transparent background so it can be placed on any colour without a white box around it. If you only have one version, upload that. If you have variations, upload them all, but don’t let that slow you down if you’re just getting started.
Colours
Your primary colour palette at this stage means the two or three colours that appear most consistently in your existing materials. How you label them in the Brand Kit is a matter of personal preference — some people prefer descriptive names like “Deep Teal” or “Warm Sand” because it makes colours easy to identify at a glance, while others prefer to leave the hex code visible because it makes it easy to grab that value when they need it on other platforms. Either approach works; choose whichever suits the way you work.
For travel advisors who are still developing their palette, the illustrative scenarios above are a useful starting point for thinking — but the right palette depends entirely on your audience, your personality, and the feeling you want to evoke.
Fonts
Ideally, sort out your font pairing at this stage rather than leaving it until later — having both a heading font and a body font in place from the start gives you enough visual hierarchy to make your designs feel considered rather than flat. If you’re not sure what fonts to use, your website is a practical starting point: whatever is used for headings and body copy there is already part of your brand and can be carried directly into Canva.
If you genuinely can’t land on a pairing yet, one font used consistently with deliberate variation in size and weight can work as a temporary measure — but treat it as exactly that. A pairing is worth prioritizing early.
What this unlocks: every design you create from this point forward can pull from the same foundation. Your destination guides, your social posts, and your client documents will start to feel like they came from the same brand without you having to manually enforce that consistency each time.
Better: a solid working Brand Kit
Once your minimum viable Brand Kit is in place and you’ve used it for a few designs, you’ll start to notice where it falls short. This stage fills those gaps.
A full colour palette
Expand your palette to four to six colours: a primary colour, one or two secondary colours, an accent, and one or two neutrals. Label each clearly — whether by name or hex code — so the purpose of each colour is obvious at a glance and easy to grab when you need it.
A complete font set
Beyond your heading and body fonts, this is the stage to add any additional text styles you use regularly — a subheading style, an accent font for pull quotes or captions, or a display font used for graphic headlines. Having these defined in the Brand Kit means every text element across your designs has a clear home rather than being decided on the fly.
Logo variations
At minimum, add a light version and a dark version of your logo — so you can place it on both light and dark backgrounds without it disappearing or looking wrong. If your designer provided multiple logo files, upload and organize them all now.
If you don’t have a white version of your logo and can’t go back to your original designer, there’s a quick workaround using Canva’s Duotone feature that takes less than a minute. I walk through exactly how to do that in my tutorial on how to create a reverse logo using Duotone.
What this unlocks: your Brand Kit now covers the full range of design scenarios you’ll encounter regularly. A dark-background destination graphic and a light-background pricing guide can both pull from the same Brand Kit without any manual colour or logo adjustments.
Best: a complete Brand Kit
A complete Brand Kit is a fully built-out design system that makes consistent, professional output the default rather than the effort. For a travel advisor, this means everything in the solid setup, plus brand imagery and brand templates.
Brand imagery
Brand imagery in Canva’s Brand Kit is where you store the stock photos, textures, or brand photography you return to regularly. For a travel advisor, that might mean a curated set of destination images that reflect your aesthetic, lifestyle photos that communicate the kind of travel experience you specialize in, or brand photography of you that appears consistently across your marketing materials. Having these in the Brand Kit means they’re accessible directly from inside the design editor without going through your uploads.
Brand templates
Brand templates are the practical payoff of everything else you’ve built. A brand template is a design you’ve created using your Brand Kit colours, fonts, and logo — saved as a reusable starting point rather than a one-off design. For a travel advisor, your brand template library might include a destination guide layout, a social media post template in two or three formats, a client welcome packet cover page, a pricing guide layout, and a quote or testimonial graphic. Each of these gets built once, reflects your complete Brand Kit, and becomes the starting point for every future design of that type.
The distinction between a brand template and a regular design is worth preserving carefully. Brand templates should be copied and customized, never edited directly — so the original stays clean for next time. A simple naming convention like “[Template] Destination Guide” makes this easy to enforce.
What this unlocks: at this stage, creating a new destination guide means opening a template, dropping in new content, and exporting. The brand decisions have already been made. The consistency is already built in. The design work becomes execution rather than creation.
Brand Components
One feature worth knowing about at this stage is Brand Components, a Canva Pro feature that builds on everything you’ve set up in your Brand Kit. Once you have a solid Brand Kit and a set of brand templates in place, Brand Components let you take recurring graphic elements — a decorative asset, a custom icon, a styled visual — and turn them into reusable blocks that can be updated across multiple designs from a single source. When something in your brand evolves, you update the component once and push that change out rather than hunting through every design manually.
It’s a more advanced feature that makes the most sense once your Brand Kit foundation is solid, but it’s worth knowing about as your brand matures. I cover exactly how it works in my tutorial on how to use Brand and Document Components in Canva.
Canva Brand Kit checklist for travel advisors
- Your primary logo
- Alternate logo versions, such as a stacked logo, horizontal logo, or icon mark
- Brand colour palette with hex codes
- Primary and secondary brand fonts
- Brand photos or approved imagery, such as headshots, destination photos, travel lifestyle images, or supplier-approved visuals
- Optional brand voice notes for captions, client-facing documents, destination content, and promotional copy
Frequently Asked Questions About Canva Brand Kits for travel advisors
Do travel advisors need Canva Pro to use Brand Kit?
Canva’s full Brand Kit features are available with Canva Pro, Canva Business, and Canva Enterprise. They’re also available to customers still on the legacy Canva Teams plan. You can still create designs in Canva Free, but Brand Kit makes it much easier to keep your logo, colours, fonts, and brand assets available as you create marketing and client-facing materials.
What should travel advisors add to their Canva Brand Kit first?
Start with your logo, brand colours, and fonts. Once those are in place, you can add supporting visuals such as headshots, destination images, travel lifestyle photos, supplier-approved graphics, and examples of the materials you create most often.
Is Canva Brand Kit useful for itineraries and destination guides?
Yes. A Brand Kit can help you keep itinerary documents, destination guides, trip proposals, and client-facing resources visually consistent, especially if you create similar materials for different trips or destinations.
Can travel advisors use Canva Brand Kit for social media?
Yes. If you use Canva to create destination posts, travel tips, promotional graphics, Stories, Reels covers, or lead magnet graphics, your Brand Kit can help those designs stay recognizable and consistent.
What kinds of Canva designs should travel advisors create with their Brand Kit?
Travel advisors can use their Brand Kit to create itinerary documents, destination guides, travel quote graphics, lead magnets, email graphics, social media posts, client welcome documents, promotional flyers, and presentation materials.
Ready to Get Started?
The Brand Kit is the single Canva Pro feature most worth setting up early — it affects every design you make from the moment it’s in place. You can start a free 30-day trial here — this works even if you already have a Canva account, it just upgrades your existing plan, and you won’t lose any of your designs.
When you’re ready to set it up, my tutorial on how to set up your Canva Brand Kit walks you through every step.
Looking for more Canva help for your business? Visit my Canva for travel advisors page for more industry-specific tutorials and resources, or explore the full Canva By Industry resource collection.
